What is Beetroot Powder? Production, Uses & Industry Standards

1. Introduction

Beetroot powder, derived from Beta vulgaris L., is a versatile natural plant extract widely used in food, beverages, nutraceuticals, and cosmetics. Recognized for its vibrant red color, stable pigment, and functional properties, it has become a preferred ingredient for manufacturers seeking natural colorants and plant-based additives.

For industry buyers, understanding the production process, quality standards, applications, and sourcing options is essential. This article provides a detailed overview, backed by scientific references and industry best practices, to guide procurement professionals and formulators.


2. What is Beetroot Powder?

Beetroot powder is a concentrated, powdered form of the beetroot root, processed to retain its natural color, pigments, and functional compounds. Unlike synthetic dyes, beetroot powder provides a plant-based alternative suitable for food and cosmetic applications.

Key highlights:

  • Botanical name: Beta vulgaris L.
  • Appearance: Fine red powder
  • Solubility: Water-soluble
  • Source: Fresh, pesticide-free beetroot roots

Beetroot powder is widely used as a natural colorant due to its bright red pigment and stable composition, making it an ideal ingredient in food, beverage, dietary supplement, and cosmetic formulations.

Internal link example: Bulk Beetroot Powder Supplier – AIHerba®


3. Production Process

The production of high-quality beetroot powder involves several controlled steps to ensure consistency, purity, and stability:

  1. Raw Material Selection: Only fresh, pesticide-free Beta vulgaris roots are selected. Quality is verified through COA (Certificate of Analysis) and traceable sourcing.
  2. Washing and Slicing: Roots are washed thoroughly and sliced uniformly to optimize extraction.
  3. Extraction: Advanced techniques such as water-ethanol extraction or supercritical CO₂ extraction are employed to preserve pigments and functional components.
  4. Concentration: Extracts are concentrated using vacuum evaporation to maintain stability.
  5. Drying: Spray-drying or freeze-drying produces a fine, uniform powder.
  6. Milling & Sieving: Ensures particle size consistency for various applications.
  7. Quality Control: Batch testing for moisture, color, heavy metals, microbial content, and pesticide residues.
  8. Packaging: Sealed in moisture-proof, food-grade packaging to maintain shelf life.

Reference links:


4. Industry Applications

Beetroot powder serves multiple industries thanks to its natural colorant properties and functional stability.

4.1 Food & Beverage

  • Beverages: Smoothies, juices, functional drinks
  • Confectionery: Candies, gummies, baked goods
  • Bakery: Cakes, pastries, natural icing colors

4.2 Nutraceuticals & Dietary Supplements

  • Powders, capsules, and tablets as plant-based ingredients
  • Functional food formulations for plant-derived color or organoleptic enhancement

4.3 Cosmetics & Personal Care

  • Natural pigments for lipsticks, blushes, creams, and other formulations

Internal link example: Beetroot Powder Applications in Food & Supplements


5. Quality Standards & Industry Compliance

Ensuring quality, safety, and traceability is critical for B2B buyers:

  • Certifications: GMP, ISO22000, HACCP, Organic (optional)
  • Testing:
    • Heavy metals: Pb, As, Cd, Hg
    • Microbial limits: Total Plate Count, Yeast & Mold, E. coli, Salmonella
    • Pesticide residues: GC-MS verified

Sample COA Table (excerpt):

ParameterSpecificationTest Method
AppearanceFine red powderVisual
Moisture≤8%Loss on Drying
Lead (Pb)≤2 mg/kgICP-MS
E. coliNegativeAOAC 991.14

Reference links:


6. Recommended Usage & Formulation Tips

  • Food colorant: 0.5–2% of product weight
  • Nutraceutical: 1–3 g/day per formulation
  • Cosmetic pigment: Blend with base for uniform color

Pro tips:

  • Combine with stabilizers to maintain color in acidic or high-temperature products
  • Store in cool, dry conditions to prolong shelf life

7. Bulk Sourcing & Procurement

For manufacturers and B2B buyers, selecting a reliable supplier is crucial.

  • Factory Experience: 28+ years in plant extract production
  • Customization: OEM/ODM for specific formulations, packaging, or labeling
  • MOQ: Standard 25 kg per batch, flexible for large-scale projects
  • Shipping: Global logistics with traceable supply chain

Internal link example: Contact AIHerba for Bulk Beetroot Powder


8. FAQ (Frequently Asked Questions)

  1. What is beetroot powder used for?
    – It is primarily used as a natural colorant in food, beverages, nutraceuticals, and cosmetics.
  2. Is AIHerba beetroot powder certified?
    – Yes, it meets GMP, ISO22000, HACCP standards; organic certification optional.
  3. What is the shelf life?
    – 24 months when stored properly in a cool, dry place.
  4. Can it be used in dietary supplements?
    – Yes, it is suitable as a plant-based ingredient for powders, capsules, or tablets.
  5. What is the minimum order quantity (MOQ)?
    – 25 kg per batch; sample orders of 100–500 g available.
  6. Are COA and third-party tests provided?
    – Every batch comes with a COA, and third-party verification is available upon request.

9. References & Industry Links

  1. PubMed – Betalain Pigments Stability
  2. FDA – Color Additives
  3. NIH – Plant-Based Ingredients
  4. EFSA – Food Additives & Plant Extracts

10. Conclusion

Beetroot powder from AIHerba® is a high-quality, traceable, and versatile plant extract. It offers manufacturers a reliable natural colorant for food, beverage, nutraceutical, and cosmetic applications. Combining strict quality standards, factory expertise, and OEM/ODM customization, AIHerba supports global B2B buyers in sourcing bulk beetroot powder with confidence.

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